Evelyna Helmer Exhibition
Pictures Of Alex And Other Works was an exhibition of Evelyna Helmer’s work inspired by the white slopes here and abroad, focusing on the sport of Biathlon. It’s main purpose was to raise funds for the NSW Biathlon Team towards the 2014 Olympic Winter Games, as well as raise the profile of this classic talent. After completing the clean, minimal branding for this emerging talent, the next phase was to put the mark, font system and style into practice. A strong grid, clean paper stock and classic design were used to accompany this beautiful work.