Having just been signed to New York’s newest and most respected indie labels, Neon Gold, the band needed something clever, witty and eye catching to make their mark. With the single titled “Everything is going to be amazing”, irony was the key. The message to be conveyed for this first single was that the world of luxurious life isn’t actually what it’s all cracked up to be. This lead to the solution of initially crafting a logo appropriating the Louis Vuitton corporate identity. Then applying this logo to a bird’s eye view of a pool scene typical of life in the upper-class. The quirky, cheesy joke being the shark lurking in the pool representing this hollow life.